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B322 Entrepreneurship
This course addresses the crucial first steps related to developing new business ideas, implementing innovations and launching new ventures. It will develop business-planning capabilities, skills and understanding, including market and competitor research and the use of important financial concepts such as break-even and cash flow. It will lead you through a systematic process of testing your ideas and experience to arrive at a business proposition with ambitious yet attainable objectives. The course will help you to focus on your own capabilities and skills in project planning; business project appraisal; report writing; and environmental and personal analysis. |