|
B120-An introduction to Business Studies |
| This course will introduce you to the different internal and external elements of a business and help you to understand the context in which a business operates. You will explore the common aims and characteristics of business and what makes them different. Business structures, cultures and functions are identified and the political, social, economic, technological and ethical considerations affecting business are introduced. The course consists of five study books: What is a business?; An introduction to human resources in business; An introduction to marketing in business; An introduction to accounting and finance in business; Other ways of looking at business, plus a Study Companion to guide you through the course. |